3 SEO Tips For Lawyers
Exactly how many clients are you delivering to your business competitors due to the fact that your firm website is not fully optimized for search?
With regards to hiring an attorney, people are significantly utilizing more online resources throughout their decision-making process. Search engines like Google are increasingly becoming the most widely known online tool for locating, validating, and in many cases selecting an attorney.
That’s exactly where SEO comes into play. Certain attorneys don’t really know what SEO means, others have an understanding of SEO but don’t know exactly it involves. The basics: Search Engine Optimization is a method of indexing and arranging the content on your website to appear within Google search results ( through working with Google’s algorithm ).
Step 1: Understand how your site is found
Before you actually make any changes, it’s crucial that you first know how individuals are currently discovering your site. Is it mainly from looking for your law firm name, a particular attorney’s name, or a specific practice area term? Find out exactly what keywords your law firm site is ranked for.
Step 2: Understand precisely what people are interested in
Using Google Analytics and Google Webmaster Tools, check out your traffic stats over time. By looking at this data you can get these answers:
If people like your website
- Consider just how long visitors are on your site and also how frequently they come back to browse.
Just how far your reach is
- Find out which cities and countries the visitors of your site are searching from in the Audience section.
What people care about
- Learn which articles, posts, and pages on your website are getting the most search results and visits.
- Determine what the most common entry pages are on your site.
- Recognize what people are searching for once they get to your site.
Precisely how individuals are viewing your site
- You can observe the most popular technology/ devices being used to browse your site ( Mac, PC, tablet, iPhone, Android phone, desktop, etc . )
Step 3: Ensure your website is responsive
By making your website responsive, this simply means your website can be easily viewable on mobile devices. This is very important for two reasons :
- Google penalizes for non-mobile sites
- Often times 45% of the traffic coming to your site can be from mobile devices, and that percentage is steadily increasing industry-wide