Is your website working to optimum performance for lead generation? Do individuals who visit your site stay or do they jump off after the home page?
Do you have any idea what your “bounce rate” is?
If someone visits just one single page on your site and then leaves, that’s a “bounce”. They haven’t discovered what they are searching for, or for whatever reason decided to just leave the site without carrying out any additional investigating.
Bounces are bad for business. If individuals are visiting your website and then right away leaving it, you have lost a possible lead.
Just how do you know what the bounce rate is on your site? The majority of websites possess reporting tools already built in, but in case yours does n’t, here’s one of the best ( and it’s free !): Google Analytics.
Google Analytics provides you with insights into your website traffic that can help strengthen your marketing performance – for free! It’s an easy sign-up process, they furnish you with a bit of code to tag your current pages with, and then your free monitoring and reporting system is in place.
What you learn from being bounced.
If you have a high bounce rate – 60% or more – then something is most likely wrong with your homepage or landing page. Individuals are abandoning simply because their particular needs are not being met…but how do you know what changes to make?
It depends on where your traffic is coming from.
Should you have a high bounce rate from your pay-per-click or paid search campaign, there is undoubtedly a disconnect between your ad or the keywords you utilized and your landing page.
Perhaps the keywords you chose are not necessarily working for you and your content is therefore not pertinent to site visitors. The Google Analytics tool will provide you with data on your site’s keyword bounce and conversion rates.
If you think your keywords could use some development, use the Experiments tool in Google Analytics to help you decide whether or not you have the appropriate keywords. You can also use this tool to understand what changes to your site can drive the most conversions. And that means sales.
Start with a strategy
Your online platform could be your best performing – and most inexpensive – sales representative. However, it won’t just happen. It’s not simply about owning a website; most of your business competitors have websites too. It’s what you do with it that will surely set you aside from the rest. So, precisely what are your main goals and exactly how are you going to attain them? Set up key performance indicators ( KPIs ) and put tracking measures in place from day one.
There’s no sense in spending time and money creating a web-based platform if not a single person is going to see it. Don’t let anyone advise you that Search Engine Optimisation ( SEO ) is dead. It’s not. SEO best practice may very well change, that’s true, however, if your platform isn’t showing properly to Search from a technical SEO point of view, it certainly will by no means make you money. In the event that your platform was developed years ago and your developer at the time informed you that your website would be completely optimized for Search, they would, I’m sure, have performed a first-rate job. Nevertheless, what worked five years ago will be very different to what’s regarded as best practice today.
Need help with your website? Not getting the leads that you want for your law firm? Leads For Attorneys can help. Get in touch with us today to learn more!
SEO has become significantly crucial for all types of businesses, and your law firm is no different. If you want potential clients to find you, you should be as high in the search engine rankings as possible.
These 10 SEO tips for law firms will allow you to navigate the complex route to increasing your search engine ranking and boosting potential clients’ awareness of the services your law firm offers.
1 . Make your specialty a high priority.
If you happen to focus on criminal law but would like to manage a divorce case for your high-dollar clientele, it doesn’t pay to emphasize concerns regarding divorce proceedings on your website. On the other hand, if your attention is on family law, ranking for queries concerning traffic tickets will not allow you to bring in the traffic you will need for your business.
Just simply improving your SEO ranking is not enough. You should generate search traffic genuinely interested in the services you provide. By placing your time and energy into writing about the kind of cases you actually deal with on a regular basis, you’ll have the ability to bring in exactly the traffic you need.
2 . Discover the stages of the buyer’s journey.
As an attorney, you might have never taken the time to think about retail principles — however when it comes to your website, that kind of content is important.
When you know exactly the stages of the buyer journey ( link is external ), you can undoubtedly concentrate on content for each stage so regardless of where a prospective client is in the process of selecting an attorney, they will find the information they need on your website. Some examples :
- Throughout the awareness stage, the client understands they have an issue a lawyer can assist them with. Within this stage, you should provide the information which will motivate them to use a lawyer rather than going the do-it-yourself route, whether or not it’s an individual thinking about divorce or an individual who has decided to fight a traffic ticket.
- During the consideration stage, clients are exploring their options on attorneys. Clients desire to know what sets you apart from your competitors in the area — and you want to tell them.
- During the decision stage, clients ought to be in touch with you to enable you to close the deal. At this point, you want to help them select your law firm once and for all.
3. Be familiar with your audience.
Whenever you’re creating content to improve your SEO, it’s not only about piling on the content as thick as possible and hoping for the best. You need to understand your target audience: both what they’re looking for and the kind of language they’re able to read.
In the event you work with a highly informed client base who may have an abundance of money to spare, you really can afford to utilize more jargon or to write a website article like you’d prepare a contract. Alternatively, if you’re working together with an under-educated population or routinely take on low-income cases, you are going to be better off simplifying your language to make sure your readers can follow what you’re expressing.
Bear in mind whenever you write for your website, you’re creating for your clients, not for other legal professionals. Use language they can recognize in your posts. Search engines will, with time, penalize you for visitors who quickly click away from your site because they can’t understand it.
Exactly how many clients are you delivering to your business competitors due to the fact that your firm website is not fully optimized for search?
With regards to hiring an attorney, people are significantly utilizing more online resources throughout their decision-making process. Search engines like Google are increasingly becoming the most widely known online tool for locating, validating, and in many cases selecting an attorney.
That’s exactly where SEO comes into play. Certain attorneys don’t really know what SEO means, others have an understanding of SEO but don’t know exactly it involves. The basics: Search Engine Optimization is a method of indexing and arranging the content on your website to appear within Google search results ( through working with Google’s algorithm ).
Step 1: Understand how your site is found
Before you actually make any changes, it’s crucial that you first know how individuals are currently discovering your site. Is it mainly from looking for your law firm name, a particular attorney’s name, or a specific practice area term? Find out exactly what keywords your law firm site is ranked for.
Step 2: Understand precisely what people are interested in
Using Google Analytics and Google Webmaster Tools, check out your traffic stats over time. By looking at this data you can get these answers:
If people like your website
- Consider just how long visitors are on your site and also how frequently they come back to browse.
Just how far your reach is
- Find out which cities and countries the visitors of your site are searching from in the Audience section.
What people care about
- Learn which articles, posts, and pages on your website are getting the most search results and visits.
- Determine what the most common entry pages are on your site.
- Recognize what people are searching for once they get to your site.
Precisely how individuals are viewing your site
- You can observe the most popular technology/ devices being used to browse your site ( Mac, PC, tablet, iPhone, Android phone, desktop, etc . )
Step 3: Ensure your website is responsive
By making your website responsive, this simply means your website can be easily viewable on mobile devices. This is very important for two reasons :
- Google penalizes for non-mobile sites
- Often times 45% of the traffic coming to your site can be from mobile devices, and that percentage is steadily increasing industry-wide
The legal environment is a very competitive place. If you’re not proactively making an effort to improve your firm’s internet marketing, then the odds are you may be left behind. Although you don’t need to use up every potential method for promoting your firm on the web, there are specific things that are non-negotiable. A few are simple to do yourself, while some ought to be left to the experts. Here are some online marketing tips that can help your law firm:
Sign up for Google My Business
Your Google My Business account sends your information to Google. When someone does a local search on Google Search or even Maps, they’ll actually see your website URL, office locations, and hours of operation, etc. Also, Google Posts are now available to share daily updates, product highlights, and events for your business. Google insights will provide your business with insights into how people are finding and interacting with your listing.
Setup & Review Your Google Analytics
Google Analytics is a free tool that will provide you with insights into your website traffic. Google Analytics is the best free reporting tool for websites. It’s actually the most recognized one that there is. Simply sign up and install the tracking code on your website. That’s all you have to do and you’ll be set.
Claim Your Online Profiles
You should ensure that you claim your online profiles for AVVO, Yelp, and your local bar association. Claiming these profiles will give you greater control over your online presence.
Need help with online marketing for your law firm? The professionals at Legal Plex can help. Contact us today at (609) 961-1120 to learn more.
Invest In A Good Website
First impressions are everything. In fact, they are 94% design related. This means that people actually care about how your website looks. From there, they’ll decide if they want to continue to browse your website. So, it’s important to ensure that your attorney website is up to date and makes a great first impression. This can be the difference between gaining or losing a client. Design=trust. The better your website design is, the more people will trust you.
Great Website Content
Content is king. Great content will compel website visitors to take action and fill out a form or call you. This is what it’s all about. The content that you create should be relevant and easy to understand. This is how you’re going to have the most impact on your visitors. Your content should include your core services so that people know exactly what you do and how you do it.
You should actively monitor reviews or even complaints about your law firm. Ignoring it doesn’t make the situation any better. Everyone is entitled to their opinion, so you should respond to what people are saying in the most professional way possible. This will show that you actually care about what people are saying and are willing to respond and provide the best legal services possible.
Use Remarketing Ads
Remarketing allows you to show ads to people who have recently visited your website. This is a good way to get more leads and conversions for your law firm. Sometimes you just have to remind people about your law firm in order for them to take action. This is exactly what remarketing does, and it’s very effective in converting previous visitors. So, this is something that should be taken into consideration.
The better your website design, the more people will trust you. Design plays an important role in the success of your website and how people perceive your firm. Content is king, great content can drive more organic traffic to your website, resulting in more leads and conversions for your website. Also, remarketing ads are a great way to target visitors who have previously targeted your website.
Are you looking for Digital Marketing Services for attorneys? Leads For Attorneys can help. Contact Us Today at (609) 961-1120 to learn more about our services.
Attorneys rely on high-quality qualified leads to ensure that their law firm is successful in a competitive industry. There are thousands of attorneys who all want more leads to grow their legal practice. Just one big client could have a huge impact on a firm in terms of growth. This is why having an influx of leads is important for law firms to thrive in an industry that can feel like you’re constantly in a boxing match.
Getting leads is one thing, but the quality of the leads is even more important. No one likes bad leads, imagine phone numbers that don’t work or addresses and emails that are invalid. These types of leads are not good for attorneys and will not benefit their practice. So, if you’re buying leads, you should make sure that you’re getting quality leads.
There are many ways to get more leads for your law firm, but it all comes down to which method of getting leads is best for you. Methods of getting leads include:
- Search Engine Optimization
- Pay Per Click
- Pay Per Call
- Social Media
- Direct Mail Marketing
These are all great ways to generate more leads for your law firm. However, success depends on your budget and the competition. It’s best to work with a company that only works with attorneys because they will be more equipped to help you get more leads and improve your ROI.
Need more leads for your law Firm? Leads For Attorneys can help you get high-quality leads for your legal practice while helping you improve your return on investment. Give us a call today at (609) 961-1120 to learn more about our services.